Vancouver Sevens | HSBC SVNS Series

Building one of Canada's most sought after events on the entertainment calendar

Brand Marketing & Communications

Sponsorship Strategy & Brand Partnerships

Canada Media Fund MADE NOUS campaign apparel

Client

Vancouver Sevens | HSBC SVNS Series

Industry

Sports & Entertainment

Website

vansevens.com

Through almost a decade of partnership, TORQUE has worked with Rugby Canada to build Canada Sevens into one of the most celebrated stops on the World Rugby Sevens Series. From securing the original and renewal bids to host, to designing a full-service commercial strategy and marketing campaigns, our work has shaped every aspect of the event’s evolution.

We developed the tournament’s original brand identity, hospitality architecture, and innovative sales model—turning SVNS Vancouver into a marquee event on the Canadian sports calendar. Our approach to premium experiences led to a 300% increase in hospitality revenue and consistent sellouts. Through integrated marketing campaigns and in-house creative consultation, we’ve driven sustained fan growth and national visibility. 