TORQUE Strategies - Our Work in Marketing, Sponsorship & Community Impact Programs

Client

More Rewards Fueling Sport

Industry

Grocer

Website

More Rewards and Pattison Food Group engaged TORQUE to define a centralized approach to community sport investment across their grocery banners. Together, we defined the vision for More Rewards to help ease the financial burdens for youth and amateur athletes, while also deepening the brand’s role in local communities, reinforcing its connection to active families. The goal was to create a scalable model that offered both meaningful impact and clear brand value—bridging community investment with business growth.

We designed and executed a two-pronged strategy that reflected More Rewards’ “playground to podium” vision—supporting community teams, pathway athletes, and high-performance athletes alike. This inclusive approach elevated the brand’s visibility and credibility, while fostering loyalty across the full spectrum of the sport family market. Through digital storytelling, in-store activations, and strategic partnerships with Save-On-Foods and other More Rewards grocery partners, we amplified program participation and enhanced community resonance. The result is a sustainable, high-impact platform that provided real financial relief to athletes and positioned More Rewards as a committed partner in the journey of Canadian sport. 