Freestyle Canada

Through an in-depth assessment that included stakeholder interviews, a digital audit, and an environmental scan, we identified key gaps and opportunities within their current sponsorship approach. Leveraging these insights, we built a commercial narrative and partnership framework that reflected the dynamic spirit of freestyle, complete with thematic pillars, asset inventory, pricing models, and a go-to-market strategy. The result was a clear, compelling roadmap to position Freestyle Canada for long-term partnership success.