Christine Sinclair Foundation

Celebrating soccer's GOAT, and the launch of the Christine Sinclair Foundation

Women's Sport

Impact Strategy & Programs

Canada Media Fund MADE NOUS campaign apparel

Client

Christine Sinclair Foundation

Industry

Women's Sport

Website

girlswithgoals.ca

To celebrate Christine Sinclair’s unparalleled career, we collaborated with CIBC and Envision Sports & Entertainment to create Party on the Pitch—a landmark farewell event at BC Place that honoured the most prolific goal scorer in international football history.

Emceed by Kate Beirness, the evening welcomed 300 guests including Sinclair’s closest family, friends, and teammates. The event balanced emotional tributes and interactive entertainment - including a Memory Lane exhibit showcasing career moments and memorabilia - heartfelt speeches, a fireside chat with Sinclair herself, and a live performance by Canadian Country Music Award- winning artist Dallas Smith. It also acted as a launch pad for the Christine Sinclair Foundation, her post-playing charitable initiative to support ‘Girls with Goals’.