What A Trip

Hudson’s Bay Grand Portage Recognized at the 2018 Sponsorship Marketing Awards, Winning Gold  For Campaign Celebrating Canada 150 & An Award of Distinction for Best New Initiative

In celebration of our country’s sesquicentennial, Hudson’s Bay and TORQUE Strategies created a birthday gift only Canada’s oldest company could give — A Grand Portage. A gift inspired by iconic Canadian images and rituals, exploration, and a stunning canoe. We sent adventurers coast to coast to celebrate our nation and ultimately connect people with the outdoors. The journey delivered a legacy gift of $1 Million to connect the longest trail in the world – The Great Trail.

What is a Portage?
Definition: the carrying of a boat or its cargo between two navigable waters.

And the Hudson’s Bay Grand Portage?
See for yourself: