TTG Canada Appoints New Director At TORQUE Strategies

Former WME | IMG, TO2015 and Canadian Tire Brand Exec, Aubrey Lovery, Joins the Agency

May 1, 2017 (VANCOUVER)– TTG Canada and its subsidiary TORQUE Strategies announced today the appointment of veteran brand and marketing executive, Aubrey Lovery, as Director of Growth and Strategy, adding to a year of exceptional growth.

In his new role, Lovery will be focused on delivering client promises and driving new business initiatives. With over 15 years of experience in the industry behind him, the Toronto native brings a wealth of thought leadership and a diverse set of skills to the firm’s operations nationally.

“As Canada’s epicentre of sports, arts and entertainment properties, Toronto has always been a target market of corporate growth for our new business development team,” said Andrea Shaw, Founder & Managing Partner of the TTG Canada group of companies. “With Aubrey’s incredible portfolio of experience and passion for creating meaningful consumer engagement, he mirrors TORQUE’s values and corporate trajectory.”

Lovery joins the TORQUE team from Canadian Tire, where he led award-winning integrated marketing programs, leveraging an extensive portfolio of sport partnerships including but not limited to Canadian Olympic and Paralympic Committees, NHL, and Hockey Canada. During his time there, Aubrey managed campaigns that propelled Canadian Tire Jumpstart Charities to the highest levels of awareness in its history. Aubrey also managed Canadian Tire’s Rio Olympic Games campaign, which was rated “#1 most enjoyed” among all Canadian advertisers in a national third party survey.

“My experience in marketing and sponsorship has strengthened my unshakeable belief in the power of sport, community and culture to unlock consumers’ passion for brands,” said Lovery. “And its evident TORQUE shares the same belief. I am very excited to join Andrea Shaw, Bill Cooper, Bart Given and their spectacular team of marketing experts, and continue to create purposeful and authentic connections for brands and their consumers across the country.”

“This is another exciting announcement for TORQUE. We’ve continued to grow by recognizing opportunities to connect brands with consumers in an authentic manner. To be successful we need to be equally creative and courageous – Aubrey is a natural fit,” said Bart Given, Managing Director of TORQUE Strategies. “His demonstrated success at identifying and leveraging consumer insights into award-winning integrated programs will endear him to our team and our clients.”

Before working with Canadian Tire, Aubrey was the Director of Partnership Services for the 2015 Pan American Games (TO2015), managing all partner relations and sponsor program activation planning, as well as assisting in contract negotiation. Previous to TO2015, he spent over five years with WME | IMG (IMG) Sports and Entertainment in New York and London, England. At IMG, Aubrey managed brand strategy for numerous clients including Rolex and HSBC, as well as athletes Maria Sharapova and Eli Manning, and properties Wimbledon and Wembley Stadium.


TORQUE Strategies develops compelling brand narratives and consumer engagement platforms for brands and rights holders. Through the creative application of market insights, data, strategy and brand building, TORQUE is changing the way marketers construct meaningful engagement. Since TORQUE’s launch in early 2014, the firm has cultivated significant growth, doubling revenues year over year, with offices in Toronto, Vancouver and a recent expansion into the Calgary market. In honour of Canada’s Sesquicentennial, the agency has recently onboarded major national projects including the Hudson’s Bay’s Grand Portage cross-country tour, DHL Canada’s 40th anniversary strategy and an incredibly exciting project with the Canada Media Fund. Past and present clients also include Live Nation, TELUS, CIBC, Corus Radio, YVR Airport, KidSport, Freestyle Canada, Canada Basketball, Athletics Canada, Rugby Canada and the Canadian Olympic Committee. The company is also the agency of record for the HSBC Canada Sevens tour stop on the HSBC World Rugby Sevens Series.


For more information, please contact:

Monica Whiteley