Q&A With Our Superstar Summer Interns

Paige Gambacort

paige INTERNSHIP TERM: Summer 2014 (May-Aug)

ABOUT PAIGE: I am currently entering my final semester at the University of Victoria, in the Recreation and Health Education Bachelor of Arts program, with a Minor in Business. I have a strong passion for travelling and have had the chance to check off Thailand and a large part of Europe of my bucket list so far.  This past year my interest for marketing and international sponsorship has taken me to the depths of the internet and back! A huge thanks goes out to TORQUE Consultant and Brand Builder Veronica who has helped me discover my new found love for Social Marketing!

What interested you most about TTG/TORQUE when you were looking for an internship?
TORQUE Strategies takes an innovative approach to strategic sponsorship and expressed their values of collaborating with their clients to invoke passion, loyalty and ritual into their brand. The transparency of the company’s values and passion for their work really resonated with me.

With an aspiration to pursue a career within the sponsorship and marketing industry, TORQUE Strategies gave me the opportunity to gain hands on experience in a fast paced environment. I was most intrigued by the opportunity to further developing my industry knowledge, market research and challenge my creativity throughout the process.

What is the day in the life of a TTG/TORQUE intern like?
One of my main responsibilities at TORQUE is managing content for Snow Sports Canada. I devote part of my day to gathering relevant articles and information, formatting articles and creating social media content for the Snow Sports Canada website and Twitter account (Check it out @SnowSportsCA)

Depending on the day, I support the client and sales team by providing research briefs. This involves gathering information from a variety of sources to provide our team with necessary information on trends; B2B marketing, changes to SEO standards, and brand research. When I have the opportunity to participate in an ideation session, I love challenging my creative side and contributing new ideas for sponsorship programs with the team. On top of that, the atmosphere within the Vancouver office is great! Although everyone is working hard there’s always time for a laugh.

What is your favorite part about being a TTG/TORQUE intern?
My favourite part of working for TORQUE Strategies is the opportunity to learn from the team! The TORQUE team is made up of experts in marketing and sponsorship who each add a unique value to the company. TORQUE takes an innovative approach to all projects and each team member has provided me with leadership that will allow me to grow in the industry. I was given significant responsibilities from the beginning of my internship, and the team has really allowed me to grow my competencies and knowledge of the sponsorship and marketing industry.

What was one thing about the sponsorship industry that surprised you the most?
Looking back at the beginning of my internship, I have now learned things about the sponsorship industry I has never considered! One of the things that surprised me the most is how much “Ambush Stinks”. Commercial Rights Management was something I had very little knowledge or understanding of before interning at TORQUE. I have now been exposed to the existence of ambush marketing and its negative effects on the sponsorship industry.

How has your internship shaped your vision for your future career path?
My internship at TORQUE Strategies has allowed me to build a strong foundation for a future in the strategic sponsorship and marketing industry. It has allowed me to develop my skills and fortify my interest in digital marketing, and my new found interest in social media. This opportunity has exposed me to new areas within the Sponsorship industry that I had never even considered, but now I have the tools and experience to continue to grow.

FAST FACTS

First TORQUE/TTG “buzzword” that comes to mind: INNOVATION

Favourite TORQUE/TTG tradition: Chill and Chat and team activities

Which company would you love to work with?  This is tough, there’s so many companies I would love to work with out there!  GoPro, Nike, Twitter are top of mind

Dream guest for Friday Chill n Chat?  Snow Sports Canada  and Canadian Free Style Ski Athlete Travis Gerrits and his  Mom, Heather

Company/Organization that does sponsorship the best: BMO, they do a great job supporting soccer across Canada. They have sponsored grassroots soccer Canada-wide – representing over 20,000 youth soccer players!

Proudest moment at TORQUE/TTG: Launching the Snow Sports Canada website and managing the @SnowSportsCA Twitter account!

What you will miss most at TORQUE/TTG:  Working with the whole team and communicating with the @SnowSportsCA athletes and community!

 

Colette Goh

ColetteINTERNSHIP TERM: August 2014

ABOUT COLETTE: From Vancouver, I’m finishing my last year at Queen’s University’s Commerce program where I’m focussed on marketing and international business. Through my studies and time spent in Europe and South East Asia, I’ve realized that I want to manage retail and lifestyle brands as I am passionate about the way marketing strategy, customer experience and e-commerce interact.

What interested you most about TTG/TORQUE when you were looking for an internship?
I returned to the TTC family after an amazing internship at TTG last summer. TORQUE offered the opportunity to understand and impact different corporations’ brand strategies. Because TORQUE’s client portfolio is a mix of sport and cultural properties as well as leading corporations, I had insight into the true culture and processes of many businesses.

What is the day in the life of a TTG/TORQUE intern like?
Each day is fast-paced with a lot of dialogue between the Vancouver and Toronto teams. My main role was to provide research for the Sponsorship Intelligence division but I also supported some of TORQUE’s marketing and sales projects. Each day was dedicated to a couple of tasks – some were assigned in the morning and due end of the day and others were longer term. Some of my main responsibilities included compiling research into briefs for sales leads and analyzing market research data and putting it into presentation-friendly form distilling information and designing infographics.

What is your favorite part about being a TTG/TORQUE intern?
From the first day, I’ve felt like a real member of the team. There is a lot of transparency and access to resources. I was able to work on and witness how marketing, sponsorship intelligence, sales and new business came together as everyone was very willing to include me if I wanted to try something new. I also appreciate that I was given a high degree of autonomy and trust. The team always took into consideration what projects I would enjoy and could benefit the firm overall.

What was one thing about the sponsorship industry that surprised you the most?
I quickly learned how crucial client servicing is to building real partnerships between sponsors, properties and our agency. I have also learned that although TORQUE emphasizes storytelling, there are many calculations that support the brand message.

How has your internship shaped your vision for your future career path?
Through my time at TORQUE, I’ve realized that I want to work in a position that influences how a brand shapes and communicates their message and values. I value tasks that blend creativity with insights. And after being part of such a dynamic, dedicated and fun-loving team, I know that an organization’s culture is crucial for success.   

FAST FACTS

First TORQUE “buzzword” that comes to mind: Authenticity
What song/movie best represents my time at TORQUE/TTG? Jackson 5’s “I Want You Back”
Favourite TORQUE/TTG tradition: Chill n Chat
Which company would you love to work with? Warby Parker
Dream guest for Friday Chill n Chat? Ryan Holmes of Hoot Suite
Company/Organization that does sponsorship the best: P&G/Nike
Proudest moment at TORQUE/TTG: Not one specific moment, but when I see my work in a finished product it’s a great feeling to know that I’m contributing!
What you will miss most at TORQUE/TTG: day to day office banter/battle of “wits” between team members