Former VANOC VP Andrea J. Shaw Launches New Strategic Sponsorship Agency

TORQUE Strategies opens its doors on the four-year anniversary of the Vancouver 2010 Games

February 12, 2014 (Vancouver, BC) —  On the day marking the four-year anniversary of the 2010 Olympic Winter Games Opening Ceremonies, former VANOC Vice President, Andrea J. Shaw announced the launch of Canada’s newest force in Canadian marketing, TORQUE Strategies. The agency, comprised of several former TwentyTen Group partners, leverages a unique mix of capital intelligence, market experience and proprietary tools to deliver integrated marketing strategies for corporate brands investing in sponsorship.

“We are incredibly excited and proud to announce the expansion of our family with the launch of  TORQUE Strategies, a sister company to the TwentyTen Group,” said Shaw, Founder & Managing Partner of TwentyTen Corp. “At this point in our evolution, the time has come to provide separate and distinct offerings to the marketplace, as such, today we open the doors to a new agency focused on integrated marketing and strategic sponsorship. In today’s cluttered landscape, strategy is essential to achieving impactful results, meaningful engagement and return on investment. TORQUE Strategies puts the strength and experience of some of Canada’s leading marketing strategists behind your brand.”

Shaw, along with Chief Operating Partner, Bill Cooper, will serve as the advisory executive team to both companies. TORQUE Strategies will be headquartered in Toronto’s Distillery District, with its western office located in Vancouver’s historic Gastown.

“Sponsorship is one of the most sophisticated and effective tools a marketer has to build their brand, when leveraged effectively,” added Bart Given, Managing Director and Chief Innovator, TORQUE Strategies. “TORQUE will develop integrated marketing solutions that fully unleash the power of strategic sponsorship through precisely tailored solutions to amplify your brand story and create authentic points of interaction. Understanding the pressures on today’s market, we invest heavily in market insights, measurement tools and valuation metrics to validate return on investment.”


About TORQUE Strategies

Through market insights, data, strategy and brand building, TORQUE Strategies is changing the way marketers approach sponsorship. TORQUE believes in the power of storybuilding to create meaningful connections between brands and consumers while elevating loyalty, passion and ritual.
Proven.  Precise. Performance Driven.
For more information, please visit

About TwentyTen Corp.

TwentyTen Corp. serves as the parent company of TORQUE Strategies and the TwentyTen Group, two of Canada’s leading strategic marketing & sponsorship agencies. Founded and led by Andrea J. Shaw and Bill Cooper, TwentyTen Corp.’s family of companies are driven by the aspiration to elevate the potential of sport, culture and community.