Category: strategy

A Year Later, And the Legacy Lives On

A year ago, our cross country adventure with Canada’s iconic retailer – Hudson’s Bay – came to an end.

2019 World Juniors Championship: REPRESENT

We are incredibly proud to have worked with Hockey Canada and our friends at Victory Creative on the 2019 World Juniors Campaign and marketing strategy! Even though we are a year out from the 2019 World Championship, it’s time to REPRESENT in Vancouver/Victoria in preparation for the Championship…

Client News: It’s time for Hudson’s Bay to hit the trail

As Seen in Strategy Online July 13, 2017 Author: Harmeet Singh

Andrea J. Shaw: 2018 Sponsorship Marketing Awards Hall of Fame Winner

CONGRATULATIONS ANDREA! We are so proud of our fearless leader Andrea J. Shaw for winning the 2018 SMA Hall of Fame Award! The Hall of Fame Award is given to true pioneers within the sponsorship marketing industry and to those who have helped shape its evolution and will be presented in Toronto on…

What A Trip

In celebration of our country’s sesquicentennial, Hudson’s Bay and TORQUE Strategies created a birthday gift only Canada’s oldest company could give — A Grand Portage. A gift inspired by iconic Canadian images and rituals, exploration, and a stunning canoe. We sent adventurers coast to coast to…

David and Goliath: Canadian Grocers versus Walmart

I recently finished reading Malcolm Gladwell’s new novel, ‘David and Goliath’. Now, this tale is one that many of us heard growing up and likely perceived as a great ‘underdog’ story, but, it wasn’t until Gladwell broke down the fable and described why David was successful in this battle that I…

Luminato Festival Engages TORQUE Strategies To Elevate Corporate Partnership Program And Brand Marketing Strategy

Toronto, ON (May 21, 2014) – Luminato Festival and TORQUE Strategies today announced a partnership that will assist in energizing the Festival’s corporate partnership program and brand narrative. Luminato, Toronto’s world-renowned Festival of arts and creativity, brings together artists from across…

Synchro Canada Announces A Partnership to Re-Launch Its Brand

Ottawa, March 9, 2018 – Synchro Canada is extremely pleased to announce its recent partnership with TORQUE Strategies and Will Creative who will guide the organization through a re-brand exercise over the next several months.

Paint The Town: How Vancouver Mural Festival Is Transforming Vancouver

In a few short years, the Vancouver Mural Festival (VMF) has transformed the city through its vibrant art, community-driven activities, and focus on reconciliation, diversity and inclusion. It is Vancouver’s largest free public art celebration and the festival uses art to express the diverse fabric…

The Grand Portage: A Story and Adventure for Canada

Peter Gardner, Director of Insights & Strategy

A TORQUE Strategies' Toast to Moms

Thank you to all the moms who help guide us on this journey called life.

Ambush Stinks

Bill Cooper, Visionary & Innovator

Storybuilding: Sturdier Than A House Of Cards

Bart Given, Managing Director & Chief Innovator