Category: sponsorship

Client News: It’s time for Hudson’s Bay to hit the trail

As Seen in Strategy Online July 13, 2017 Author: Harmeet Singh

Synchro Canada Announces A Partnership to Re-Launch Its Brand

Ottawa, March 9, 2018 – Synchro Canada is extremely pleased to announce its recent partnership with TORQUE Strategies and Will Creative who will guide the organization through a re-brand exercise over the next several months.

Andrea J. Shaw: 2018 Sponsorship Marketing Awards Hall of Fame Winner

CONGRATULATIONS ANDREA! We are so proud of our fearless leader Andrea J. Shaw for winning the 2018 SMA Hall of Fame Award! The Hall of Fame Award is given to true pioneers within the sponsorship marketing industry and to those who have helped shape its evolution and will be presented in Toronto on…

What A Trip

In celebration of our country’s sesquicentennial, Hudson’s Bay and TORQUE Strategies created a birthday gift only Canada’s oldest company could give — A Grand Portage. A gift inspired by iconic Canadian images and rituals, exploration, and a stunning canoe. We sent adventurers coast to coast to…

Luminato Festival Engages TORQUE Strategies To Elevate Corporate Partnership Program And Brand Marketing Strategy

Toronto, ON (May 21, 2014) – Luminato Festival and TORQUE Strategies today announced a partnership that will assist in energizing the Festival’s corporate partnership program and brand narrative. Luminato, Toronto’s world-renowned Festival of arts and creativity, brings together artists from across…

A Year Later, And the Legacy Lives On

A year ago, our cross country adventure with Canada’s iconic retailer – Hudson’s Bay – came to an end.

Paint The Town: How Vancouver Mural Festival Is Transforming Vancouver

In a few short years, the Vancouver Mural Festival (VMF) has transformed the city through its vibrant art, community-driven activities, and focus on reconciliation, diversity and inclusion. It is Vancouver’s largest free public art celebration and the festival uses art to express the diverse fabric…

The Grand Portage: A Story and Adventure for Canada

Peter Gardner, Director of Insights & Strategy

#DHLDelivers At the HSBC Canada Sevens

Mark Pearson, Coordinator, Client Strategy

When Breaking Up Is Not So Hard To Do: LA Clippers' Partners Suspend Support

Auburn Sigurdson, Senior Partnership Architect & Brand Builder

Social Evolution: The Rise Of Real Time Marketing At The Olympics

Veronica Watson MacDonell, Consultant & Brand Builder

Ambush Stinks

Bill Cooper, Visionary & Innovator

The Story Behind TORQUE Strategies

Bart Given, Managing Director & Chief Innovator

TORQUE Insights: 2015 SMCC Sponsorship Marketing Awards

Peter Gardner, Senior Partnership Architect & Insights Development

TORQUE Insights: Canadian Sponsorship Forum 2014

Bart Given, Managing Partner & Chief Innovator

Storybuilding: Sturdier Than A House Of Cards

Bart Given, Managing Director & Chief Innovator