Category: insights
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TORQUE has joined thousands of companies around the world in being thrust into a possible ‘future of work’ scenario far sooner than imagined. And in just our first week of all three of our offices across the country working from home, we found we opted to launch video calls over phone…
There has been much hype this week around the recent merger between Canada’s beloved Tim Hortons’ and Burger King that has caused many Canadians to wonder, “what will happen to our iconic Canadian coffee shop?”.
I recently finished reading Malcolm Gladwell’s new novel, ‘David and Goliath’. Now, this tale is one that many of us heard growing up and likely perceived as a great ‘underdog’ story, but, it wasn’t until Gladwell broke down the fable and described why David was successful in this battle that I…
On May 2, 2018 the Sponsorship Marketing Council of Canada celebrated our trade by showcasing and honouring the ground-breaking work of our peers in the industry at the Sponsorship Marketing Awards. One of our biggest highlights? Our Founder and Managing Partner, Andrea J. Shaw, was inducted into…
Nicole Wong, Intern [Winter 2015]
Joanna Marcovici, Director of Corporate Strategy & Client Service
Auburn Sigurdson, Senior Partnership Architect & Brand Builder
Veronica Watson MacDonell, Consultant & Brand Builder
Aubrey J. Lovery, Director, Growth & Strategy
When people think about love, they may think about Romeo & Juliet or Jack & Rose. But how about Michael Jordan & Nike? While those star-crossed lovers might have gone down in literary and Hollywood history, did they spark billions of dollars in shoe sales and a fervent legion of fans from around…
Jemima Twist, Coordinator, Client Strategy
Peter Gardner, Senior Partnership Architect & Insights Development
Bill Cooper, Visionary & Innovator
This year there’s a reoccurring theme that cannot be ignored. It’s a hot topic in our offices that many of our Canadian female Olympians have a stronger shot at gold than quite a few of their male counterparts competing in the same disciplines. For us, and we’re sure for many, this represents an…
Peter Gardner, Senior Partnership Architect & Insights Development
Thank you to all the moms who help guide us on this journey called life.
Bart Given, Managing Director
Peter Gardner, Senior Partnership Architect & Insights Development
The team at TORQUE Strategies and sister company TwentyTen Group were challenged this week to join the fight against ALS, and brave the icy waters of the social movement that has taken over our digital airwaves (see Andrea, Peter and Mitch take the plunge here). The ALS Ice Bucket Challenge has set…
Mitch Gudgeon, Consultant & Strategy Development
Creating meaningful engagement close to home
Bart Given, Managing Partner & Chief Innovator
Veronica Watson MacDonell, Consultant & Brand Builder
Peter Gardner, Senior Partnership Architect & Insights Developer
Bart Given, Managing Partner & Chief Innovator
Bart Given, Managing Director & Chief Innovator
Bart Given, Managing Director & Chief Innovator
Bart Given, Managing Director & Chief Innovator
Brands are changing the way they talk to women, and the ladies of TORQUE have taken notice.
It is hard to believe that one year ago today we launched TORQUE Strategies at the XL Leadership Summit in Vancouver. It has been a year of incredible growth, from adding to our client family, to bringing on new team members and partners. While we look back on the past year, we also can’t help but…
The Super Bowl is arguably the biggest annual sporting event in the world and while some on our team take a little more interest in the game itself than others – ahem Bart – there is one thing we can agree on; the entertainment value of the commercials. As marketers, we get to indulge our inner…
Bart Given, Managing Director & Chief Innovator