Category: insights

Categories:Insights
The Double Double on the Tim Hortons & Burger King Potential Merger

There has been much hype this week around the recent merger between Canada’s beloved Tim Hortons’ and Burger King that has caused many Canadians to wonder, “what will happen to our iconic Canadian coffee shop?”.

Categories:InsightsStrategy
David and Goliath: Canadian Grocers versus Walmart

I recently finished reading Malcolm Gladwell’s new novel, ‘David and Goliath’. Now, this tale is one that many of us heard growing up and likely perceived as a great ‘underdog’ story, but, it wasn’t until Gladwell broke down the fable and described why David was successful in this battle that I…

Categories:InsightsNews
Let's Celebrate and Honour the Human Side of Our Business

On May 2, 2018 the Sponsorship Marketing Council of Canada celebrated our trade by showcasing and honouring the ground-breaking work of our peers in the industry at the Sponsorship Marketing Awards. One of our biggest highlights? Our Founder and Managing Partner, Andrea J. Shaw, was inducted into…

All That And a Set of Mickey Ears Too

Joanna Marcovici, Director of Corporate Strategy & Client Service

When Breaking Up Is Not So Hard To Do: LA Clippers' Partners Suspend Support

Auburn Sigurdson, Senior Partnership Architect & Brand Builder

Social Evolution: The Rise Of Real Time Marketing At The Olympics

Veronica Watson MacDonell, Consultant & Brand Builder

Categories:Insights
Storybuilding is the Future

Bart Given, Managing Director & Chief Innovator

An Anecdote For Cause Marketing

Peter Gardner, Senior Partnership Architect & Insights Developer

The Selfie Seen Around the World: Sponsor Rights Mishaps at the Oscars

Veronica Watson MacDonell, Consultant & Brand Builder

Ambush Stinks

Bill Cooper, Visionary & Innovator

Categories:InsightsSport
Can Soccer Become Canada's Favourite Sport?

Aubrey J. Lovery, Director, Growth & Strategy

Categories:Insights
Love Letters to Our Favourite Brands

When people think about love, they may think about Romeo & Juliet or Jack & Rose. But how about Michael Jordan & Nike? While those star-crossed lovers might have gone down in literary and Hollywood history, did they spark billions of dollars in shoe sales and a fervent legion of fans from around…

Who Runs the Rings? Girls.

This year there’s a reoccurring theme that cannot be ignored. It’s a hot topic in our offices that many of our Canadian female Olympians have a stronger shot at gold than quite a few of their male counterparts competing in the same disciplines. For us, and we’re sure for many, this represents an…

Categories:InsightsOlympic
Olympians Who Live & Breathe Olympic Values

Jemima Twist, Coordinator, Client Strategy

Categories:Insights
In the Great White North, Go the Way the Snow Flies

Peter Gardner, Senior Partnership Architect & Insights Development

Categories:InsightsSport
The Golf Dichotomy: Youth vs. Tradition

Peter Gardner, Senior Partnership Architect & Insights Development

PANEL: ALS Ice Bucket Challenge

The team at TORQUE Strategies and sister company TwentyTen Group were challenged this week to join the fight against ALS, and brave the icy waters of the social movement that has taken over our digital airwaves (see Andrea, Peter and Mitch take the plunge here). The ALS Ice Bucket Challenge has set…

Categories:InsightsStrategy
A TORQUE Strategies' Toast to Moms

Thank you to all the moms who help guide us on this journey called life.

TORQUE Insights: 2015 SMCC Sponsorship Marketing Awards

Peter Gardner, Senior Partnership Architect & Insights Development

Categories:Insights
Mothers Love Authenticity

Bart Given, Managing Director

Categories:Insights
TORQUE Says "Friends-On" to Brands Who've Changed Their Tune Towards Women

Brands are changing the way they talk to women, and the ladies of TORQUE have taken notice.

TORQUE Strategies: One Year Later

It is hard to believe that one year ago today we launched TORQUE Strategies at the XL Leadership Summit in Vancouver. It has been a year of incredible growth, from adding to our client family, to bringing on new team members and partners. While we look back on the past year, we also can’t help but…

Categories:Insights
Best of Super Bowl 2015: Ad Showdown

The Super Bowl is arguably the biggest annual sporting event in the world and while some on our team take a little more interest in the game itself than others – ahem Bart – there is one thing we can agree on; the entertainment value of the commercials. As marketers, we get to indulge our inner…

Storybuilding: Sturdier Than A House Of Cards

Bart Given, Managing Director & Chief Innovator

Categories:Insights
Passion, Loyalty and Ritual from a Commercial?

Bart Given, Managing Director & Chief Innovator

PANEL: The Rise of Cause Marketing

Bart Given, Managing Partner & Chief Innovator

The Story Behind TORQUE Strategies

Bart Given, Managing Director & Chief Innovator

TORQUE Insights: Canadian Sponsorship Forum 2014

Bart Given, Managing Partner & Chief Innovator