Category Archive for: Entertainment

A Year Later, And the Legacy Lives On

A year ago, our cross country adventure with Canada’s iconic retailer – Hudson’s Bay – came to an end. With the official end of summer around the corner, let’s rewind on this award-winning Canadian summer exploration.

Can Soccer Become Canada’s Favourite Sport?

If you were raised north of the 49th parallel, there’s a good chance your favourite sport is hockey. More importantly, your list of reasons likely include features like fast-pace, low scoring or high scoring games, athleticism or physicality. The perceived features of a sport are the most common answers people cite to explain their interest in it.

But those reasons are mostly wrong.

Office Or Locker Room? A View Through the Eyes of TORQUE Intern Ben McWilliams

TORQUE intern Ben Mcwilliams shares key insights from his time with us, and the many parallels between his teammates in the office and on the ice.

#HerGames: Rio 2016 a Tipping Point for Women’s Sport in Canada

The Rio Olympic Games is a milestone moment for Women’s Sport in Canada. Cheer on Team Canada this summer at #HerGames. #BecauseIts2016

Olympians Who Live & Breathe Olympic Values

With Rio 2016 Olympic games opening ceremonies tomorrow, let’s #TBT to Olympians who truly live and breath the Olympic values.

Do Father’s Day Campaigns Actually Impact Purchase Decisions?

Our TORQUE Strategies Dads discuss whether Father’s Day marketing actually impacts their purchasing decisions.


We are so excited to announce that our spring TORQUE Vancouver intern Jemima will be staying on with us as a Client Strategy Coordinator! Before she takes TORQUE to the next level, we couldn’t let her bypass our traditional TORQUE Intern Q&A…


In celebration of Mother’s Day TORQUE Strategies decided to highlight their favourite brand campaigns talking to moms.


Our TORQUE Intern Bryan Fautley’s spring term with us has come to an end and we aren’t ready to let him leave! But before he says goodbye we caught up with him for a little TQ Intern Q&A.

Blue Jays’ on field product has caught our attention again, but how will brands respond?

Bart Given, Managing Director With another Blue Jays Opening Day in the books, boasting record broadcast figures, Guess you like your Jays: Sunday’s game had 1.46 million viewers, + 90 per-cent from 2015. Most watched opener in @Sportsnet history. — Jeff Blair (@SNJeffBlair) 4 April 2016 I find myself reminiscing about my time with the Toronto…

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