Posts Tagged:Ambush Marketing

Lordy, Lordy – Rumour Has it They Are Tweaking Rule 40

Bill Cooper, Visionary & Innovator It has not been ratified by vote yet, but late last month the IOC declared its intention to significantly alter two rules in the Olympic Charter that have been the catalyst for significant angst over the years, Rule 40 & Rule 50. Rule 40 prevents athletes who are competing in…

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Ambush Stinks

Bill Cooper, Visionary & Innovator Sure, I am biased, but it stinks. For about 20 years now, most of the work I have done has revolved around selling or securing the marketing rights of sponsorship properties. Given cards this perspective, I generally think ambush marketing is bad for those of us that service sponsors and/or…

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