Sponsorship Valuation

Quantifying the intangible.

In a world where every single aspect of consumer behavior can be tracked, quantified, analyzed and optimized for marketing, sponsorships must also be able to demonstrate measurable results. Whether you’re looking for qualitative brand metrics, quantified returns on your investment or market valuation of rights and benefits, we can help measure and evaluate the potential impact of a future partnership.

Services include:

  • Sponsorship Scorecard: A quantitative evaluation of a sponsorship opportunity or portfolio to determine its Return on Investment and Return on Objectives for brands.
  • Sponsorship Asset Valuation: Determine the market value of the rights and benefits offered in a sponsorship program on behalf of rights holders.
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