Insights

Finding Opportunity in the Cold

Peter Gardner, Senior Partnership Architect & Insights Developer It’s cold outside – unseasonably so. For those of us in Toronto, that means longer commutes into the city from the burbs, broken down streetcars that refuse to move in the cold, and an every-person-for-his-or-herself scramble for a warm cab at the end of the work day.…

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SOCIAL EVOLUTION: THE RISE OF REAL TIME MARKETING AT THE OLYMPICS

Veronica Watson MacDonell, Consultant & Brand Builder The London 2012 Games were referred to as the “Socialympics”, as in, the Games most influenced by the omnipresence of social media. Two years later, the 2014 Games in Sochi have come to a close and left us with an incredible case study on the rise of real…

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Pink Shirt Day: Evidence small gestures can make massive change

Bart Given, Managing Director & Chief Innovator A couple of weeks ago, my six-year old son asked me the following question, seemingly out of the blue: “True or False: Bullying impacts everyone?” Before I could answer he followed – “Fact: Everyone will get bullied in their lifetime.” Wow. This one sided conversation continued for the…

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Ambush Stinks

Bill Cooper, Visionary & Innovator Sure, I am biased, but it stinks. For about 20 years now, most of the work I have done has revolved around selling or securing the marketing rights of sponsorship properties. Given cards this perspective, I generally think ambush marketing is bad for those of us that service sponsors and/or…

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Storybuilding: sturdier than a house of cards

Bart Given, Managing Director & Chief Innovator After recently chatting with a colleague about Netflix and the inherent advantage within their business model due to their ability to accumulate real-time information about their consumers, I was fortunate to happen upon an article that provides some additional context Cheap to the conversation. “We AIM monitor what Media you…

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In the News: TORQUE TAKES AIM AT CORPORATE SECTOR

February 13, 2014  |  Eve Lazarus  |  Marketing Magazine The TwentyTen Group has announced the launch of TORQUE Strategies, an agency that aims to change the way marketers approach sponsorship. Andrea Shaw, TwentyTen Group founder Скидки and managing partner, told Marketing that where TwentyTen Group is focused on helping organizations such as Kidsport, Jerseys Whistler/Blackcomb and Simon Bike Fraser University use sponsorship…

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FORMER VANOC VP ANDREA J. SHAW LAUNCHES NEW STRATEGIC SPONSORSHIP AGENCY

TORQUE Strategies opens its doors on the four-year anniversary of the Vancouver 2010 Games February 12, 2014 (Vancouver, BC) —  On the day marking the four-year anniversary of the 2010 Olympic Winter Games Opening Ceremonies, former VANOC r Vice President, Andrea J. Shaw announced the launch of Canada’s newest force in Canadian marketing, TORQUE Strategies.…

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Lean on your edges: Storytelling that makes the difference

  Peter Gardner, Senior Partnership Architect & Insights Developer Day one of the 2014 Sochi Winter Olympic Games started in record breaking fashion for the Canadian Olympic Team. Mark McMorris rode his way to our first medal of the Games, competing on a gnarly slopestyle course — with a a broken rib I might add. Meanwhile, the Dufour-Lapoint…

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Connecting with Consumers where it matters – in their communities

Creating meaningful engagement close to home Joanna Marcovici, Director Corporate Strategy & Client Service Sit down on my psychiatrist’s couch and tell me what’s troubling you. Better wholesale jerseys China yet, what ESPN matters to you? I’ll tell you what’s on my mind: the traffic that slows me down in getting anywhere in this wholesale…

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The Story Behind TORQUE Strategies

Bart Given, Managing Director & Chief Innovator n. A system of forces that tends to cause revolution. I’ve always enjoyed starting presentations with a quote or an image, probably because it always seems like a great place to start a story. And truthfully, the realization of the value of an authentically shared story – has…

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