Insights

The Golf Dichotomy: Youth vs. Tradition

Peter Gardner, Senior Partnership Architect & Insights Development By one measure, the youth movement in golf is in full swing. Jordan Spieth dominated at Augusta National to win his first Green Jacket. Rickie Fowler surprised at TPC Sawgrass in a come-from-behind win. And Rory McIlroy reminded us all at Quail Hallow why he is the…

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Mothers Love Authenticity

Bart Given, Managing Director In 2006, while working for the Blue Jays, a shipment of pink bats showed up in our clubhouse. Although this may make perfect sense to even the most casual of sport fan now – it was a bit of surprise to most in the clubhouse almost ten years ago. With Major…

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TORQUE Insights: 2015 SMCC Sponsorship Marketing Awards

 Peter Gardner, Senior Partnership Architect & Insights Development This week we sent Mr. Peter Gardner to the 2015 SMCC Sponsorship Marketing Awards. The conference featured innovative sponsorship strategy from properties, brands, and agencies currently reshaping our industry one brilliant partnership or activation at a time. Peter shares his key learnings with us through a little…

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Q&A With Game Changer Intern Nicole Wong

A little insight into life at TORQUE Strategies from the eyes of an intern. Check out our Q&A with Winter 2015 intern, Nicole Wong.

Do Something Meaningful: How Brands Connect with Millennials, From a Millennial

Nicole Wong, Intern [Winter 2015] I am a millennial, through and through. My birthday falls in the middle of the millennial spectrum and I am what marketers call a digital native or social native, terms coined to explain the generation that grew up in a hyper-connected world. Navigating and connecting online is second nature to…

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Lordy, Lordy – Rumour Has it They Are Tweaking Rule 40

Bill Cooper, Visionary & Innovator It has not been ratified by vote yet, but late last month the IOC declared its intention to significantly alter two rules in the Olympic Charter that have been the catalyst for significant angst over the years, Rule 40 & Rule 50. Rule 40 prevents athletes who are competing in…

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CONGRATULATIONS TO OUR CLIENT RUGBY CANADA ON BEING AWARDED WORLD RUGBY SEVENS SERIES TOURNAMENT IN VANCOUVER

The World Rugby Sevens Series is coming to Vancouver, British Columbia in March 2016. Rugby Canada and the Canada Sevens Bid Committee announced today, the success of their bid to bring one of the world’s most thrilling sporting championships to Vancouver’s BC Place Stadium. The Canada Sevens will be a two-day indoor tournament hosted at…

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TORQUE Strategies: One Year Later

It is hard to believe that one year ago today we launched TORQUE Strategies at the XL Leadership Summit in Vancouver. It has been a year of incredible growth, from adding to our client family, to bringing on new team members and partners. While we look back on the past year, we also can’t help…

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Passion, Loyalty and Ritual from a Commercial?

Bart Given, Managing Director & Chief Innovator On Monday, our stellar team at TORQUE shared their favourite ads from Super Bowl Sunday – you can review our choices here. As I was sharing my pick for best of the night, it struck me how much a phenomenon Super Bowl commercials have become in North America.…

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Best of Super Bowl 2015: Ad Showdown

The Super Bowl is arguably the biggest annual sporting event in the world and while some on our team take a little more interest in the game itself than others – ahem Bart – there is one thing we can agree on; the entertainment value of the commercials. As marketers, we get to indulge our…

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