Category Archive for: Storybuilding

Paint The Town: How Vancouver Mural Festival Is Transforming Vancouver

As VMF continues to grow their impact and scale of their festival, they are looking for partners who share the same belief in the power of art to transform a city. TORQUE Strategies was engaged by Vancouver Mural Festival to provide recommendations on how their sponsorship strategy could garner greater success in market.

HSBC Canada Sevens Part 1. Building An Unprecedented Bid For the HSBC World Rugby Sevens Series

Rugby Canada was preparing to declare their intent to bid to host a tour stop of the illustrious HSBC World Rugby Sevens Series, and they sought out TTG Canada & TORQUE Strategies to help.

2017 And Canada’s Place in the World

How brands can help build or nation’s identity through the sesquicentennial.

Our Shifting Sport Landscape

“And the LA 2024 Olympic Gold Medal for World of Warcraft: League of Legends goes too…”     Mark Pearson, Coordinator, Client Strategy     I can guarantee you, as a lifelong sports fan and two-time Olympian, that this is not a phrase I ever expected to hear but after recent comments from the LA…

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#HerGames: Rio 2016 a Tipping Point for Women’s Sport in Canada

The Rio Olympic Games is a milestone moment for Women’s Sport in Canada. Cheer on Team Canada this summer at #HerGames. #BecauseIts2016

Who Runs the Rings? Girls.

This year many Canadian female Olympians have a stronger shot at gold than quite a few of their male counterparts competing in the same disciplines.

Olympians Who Live & Breathe Olympic Values

With Rio 2016 Olympic games opening ceremonies tomorrow, let’s #TBT to Olympians who truly live and breath the Olympic values.

Do Father’s Day Campaigns Actually Impact Purchase Decisions?

Our TORQUE Strategies Dads discuss whether Father’s Day marketing actually impacts their purchasing decisions.

A TORQUE STRATEGIES’ TOAST TO MOMS

In celebration of Mother’s Day TORQUE Strategies decided to highlight their favourite brand campaigns talking to moms.

TORQUE SAYS “FRIENDS-ON” TO BRANDS WHO’VE CHANGED THEIR TUNE TOWARDS WOMEN

The ladies of TORQUE decided to highlight a few brand campaigns which we believe have mastered the art of reaching a female audience.

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