Category Archive for: Sport

Can Soccer Become Canada’s Favourite Sport?

If you were raised north of the 49th parallel, there’s a good chance your favourite sport is hockey. More importantly, your list of reasons likely include features like fast-pace, low scoring or high scoring games, athleticism or physicality. The perceived features of a sport are the most common answers people cite to explain their interest in it.

But those reasons are mostly wrong.

Synchro Canada Announces A Partnership to Re-Launch Its Brand

Synchro Canada announces our new partnership along with our friends at Will Creative. Together we will guide the organization through a re-brand exercise over the next several months.

2019 World Juniors Championship: Represent

We are incredibly proud to have worked with Hockey Canada and our friends at Victory Creative on the 2019 World Juniors Campaign and marketing strategy! Even though we are a year out from the 2019 World Championship, it’s time to  REPRESENT in Vancouver/Victoria in preparation for the Championship returning to home ice, starting December 2018. 

HSBC Canada Sevens Part 2. Building Brand Love to Fill the Stadium & the Streets

In follow up to part one of our story with HSBC Canada Sevens, building an unprecedented bid, read on for part two!

HSBC Canada Sevens Part 1. Building An Unprecedented Bid For the HSBC World Rugby Sevens Series

Rugby Canada was preparing to declare their intent to bid to host a tour stop of the illustrious HSBC World Rugby Sevens Series, and they sought out TTG Canada & TORQUE Strategies to help.

#DHLDelivers At the HSBC Canada Sevens

This year at the HSBC Canada Sevens we took on the additional and exciting role of helping another client of ours, DHL, activate its official logistics partnership with the World Rugby Sevens Series.

2017 And Canada’s Place in the World

How brands can help build or nation’s identity through the sesquicentennial.

Our Shifting Sport Landscape

“And the LA 2024 Olympic Gold Medal for World of Warcraft: League of Legends goes too…”     Mark Pearson, Coordinator, Client Strategy     I can guarantee you, as a lifelong sports fan and two-time Olympian, that this is not a phrase I ever expected to hear but after recent comments from the LA…

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Celebrating Personal Bests, Not Just Olympic Medals

We’ve been conditioned to celebrate podiums and medals, but what about setting Canadian records and personal bests? TORQUE’s Managing Director Bart Given weighs in.

Office Or Locker Room? A View Through the Eyes of TORQUE Intern Ben McWilliams

TORQUE intern Ben Mcwilliams shares key insights from his time with us, and the many parallels between his teammates in the office and on the ice.

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