Category Archive for: Social Media

Do Father’s Day Campaigns Actually Impact Purchase Decisions?

Our TORQUE Strategies Dads discuss whether Father’s Day marketing actually impacts their purchasing decisions.

TORQUE INTERN Q&A WITH ROCK STAR JEMIMA TWIST

We are so excited to announce that our spring TORQUE Vancouver intern Jemima will be staying on with us as a Client Strategy Coordinator! Before she takes TORQUE to the next level, we couldn’t let her bypass our traditional TORQUE Intern Q&A…

Q&A WITH OUR SENSATIONAL INTERN BRYAN FAUTLEY

Our TORQUE Intern Bryan Fautley’s spring term with us has come to an end and we aren’t ready to let him leave! But before he says goodbye we caught up with him for a little TQ Intern Q&A.

Career Opportunity: Intern – Vancouver

TORQUE Strategies interns will have the opportunity to observe and contribute to many facets of client relationship management and sponsorship strategy development. Supporting the Client Service Team internally with administration, research, market analysis, content development and supporting the creative process; this position provides a holistic view of agency operations.

TORQUE STRATEGIES TURNS TWO! AND WE HAVE THE BABY FACES TO PROVE IT

In honour of our 2nd birthday we decided to ask each of our TQ’ers 5 fast facts about their experience with us so far. But first, let’s play a game of Guess that Baby-Face! Here are a few of our favourite strategists on their 2nd birthdays. (Click to reveal the answer) Bart Given, Managing Director &…

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Q&A With Our Star Studded Intern Jeremy Yeung

Can’t tell you enough how lucky we were to have this fellow over the summer as our trusty TORQUE intern. Jeremy brought his unique value add to every meeting, every research brief, and to every client project he touched. If you haven’t already figured it out we will miss him greatly, but before he leaves he wanted…

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The Evolution of Squamish Valley Music Festival: Sponsors Hitting High Notes in 2015

Working with a music festival is just as cool as it sounds (ok, maybe even cooler than it sounds). Over a year ago TORQUE Strategies teamed up with the organizers of Squamish Valley Music Festival, Live Nation and Brand.LIVE to help set the Festival up for sponsorship success.

Do Something Meaningful: How Brands Connect with Millennials, From a Millennial

Nicole Wong, Intern [Winter 2015] I am a millennial, through and through. My birthday falls in the middle of the millennial spectrum and I am what marketers call a digital native or social native, terms coined to explain the generation that grew up in a hyper-connected world. Navigating and connecting online is second nature to…

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PANEL: ALS Ice Bucket Challenge

The team at TORQUE Strategies and sister company TwentyTen Group were challenged this week to join the fight against ALS, and brave the icy waters of the social movement that has taken over our digital airwaves (see Andrea, Peter and Mitch take the plunge here). The ALS Ice Bucket Challenge has set new standards for…

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SOCIAL EVOLUTION: THE RISE OF REAL TIME MARKETING AT THE OLYMPICS

Veronica Watson MacDonell, Consultant & Brand Builder The London 2012 Games were referred to as the “Socialympics”, as in, the Games most influenced by the omnipresence of social media. Two years later, the 2014 Games in Sochi have come to a close and left us with an incredible case study on the rise of real…

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