Category Archive for: Research

THE “FLAG SHOT”: EVERY ATHLETE AND SPONSOR’S DREAM

TORQUE Strategies Managing Director Bart Given weighs in on “the Flag Shot”, every athlete and sponsor’s dream

#HerGames: Rio 2016 a Tipping Point for Women’s Sport in Canada

The Rio Olympic Games is a milestone moment for Women’s Sport in Canada. Cheer on Team Canada this summer at #HerGames. #BecauseIts2016

Who Runs the Rings? Girls.

This year many Canadian female Olympians have a stronger shot at gold than quite a few of their male counterparts competing in the same disciplines.

Do Father’s Day Campaigns Actually Impact Purchase Decisions?

Our TORQUE Strategies Dads discuss whether Father’s Day marketing actually impacts their purchasing decisions.

TORQUE INTERN Q&A WITH ROCK STAR JEMIMA TWIST

We are so excited to announce that our spring TORQUE Vancouver intern Jemima will be staying on with us as a Client Strategy Coordinator! Before she takes TORQUE to the next level, we couldn’t let her bypass our traditional TORQUE Intern Q&A…

Career Opportunity: Intern – Vancouver

TORQUE Strategies interns will have the opportunity to observe and contribute to many facets of client relationship management and sponsorship strategy development. Supporting the Client Service Team internally with administration, research, market analysis, content development and supporting the creative process; this position provides a holistic view of agency operations.

In the Great White North, Go the Way the Snow Flies

Canada is a winter nation. We are known far and wide as the land of ice and snow. Equal parts ice, equal parts snow. But in the world of sponsorship, brands tend to be one dimensional when it comes to their winter portfolio.

Storybuilding: sturdier than a house of cards

Bart Given, Managing Director & Chief Innovator After recently chatting with a colleague about Netflix and the inherent advantage within their business model due to their ability to accumulate real-time information about their consumers, I was fortunate to happen upon an article that provides some additional context Cheap to the conversation. “We AIM monitor what Media you…

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