Category Archive for: Insights

Can Soccer Become Canada’s Favourite Sport?

If you were raised north of the 49th parallel, there’s a good chance your favourite sport is hockey. More importantly, your list of reasons likely include features like fast-pace, low scoring or high scoring games, athleticism or physicality. The perceived features of a sport are the most common answers people cite to explain their interest in it.

But those reasons are mostly wrong.

LET’S CELEBRATE AND HONOUR THE HUMAN SIDE OF OUR BUSINESS

Put simply, marketing is about storytelling, but we take it to the next level by introducing the human connection.

What A Trip.

Congratulations to our client Hudson’s Bay Grand Portage for the recognition as the top campaign celebrating Canada 150 at the 2018 Sponsorship Marketing Awards!

Synchro Canada Announces A Partnership to Re-Launch Its Brand

Synchro Canada announces our new partnership along with our friends at Will Creative. Together we will guide the organization through a re-brand exercise over the next several months.

TTG Canada’s Andrea J. Shaw Selected as International Women’s Forum World Leadership Conference Speaker

TTG Canada’s fearless leader Andrea J. Shaw has been chosen to speak at the International Women’s Forum this week to help former professional female athletes become next generation of business leaders through EY’s WABN program.

HSBC Canada Sevens Part 1. Building An Unprecedented Bid For the HSBC World Rugby Sevens Series

Rugby Canada was preparing to declare their intent to bid to host a tour stop of the illustrious HSBC World Rugby Sevens Series, and they sought out TTG Canada & TORQUE Strategies to help.

TTG Canada Appoints New Director At TORQUE Strategies

TTG Canada and its subsidiary TORQUE Strategies announced today the appointment of veteran brand and marketing executive, Aubrey Lovery, as Director of Growth and Strategy, adding to a year of exceptional growth.

The Grand Portage: A Story and Adventure for Canada

TORQUE Strategies client HBC launches Grand Portage Fundraising Program in Celebration of Canada’s 150th.

Love Letters to Our Favourite Brands

In honour of Valentine’s Day, we’ve asked a few of our team members to write love letters to some of their favourite brands that have changed their lives for the better.

Our Shifting Sport Landscape

“And the LA 2024 Olympic Gold Medal for World of Warcraft: League of Legends goes too…”     Mark Pearson, Coordinator, Client Strategy     I can guarantee you, as a lifelong sports fan and two-time Olympian, that this is not a phrase I ever expected to hear but after recent comments from the LA…

Read More →

Back to Top