Category Archive for: Insights

Can Soccer Become Canada’s Favourite Sport?

If you were raised north of the 49th parallel, there’s a good chance your favourite sport is hockey. More importantly, your list of reasons likely include features like fast-pace, low scoring or high scoring games, athleticism or physicality. The perceived features of a sport are the most common answers people cite to explain their interest in it.

But those reasons are mostly wrong.

Let’s Celebrate and Honour the Human Side of our Business

Put simply, marketing is about storytelling, but we take it to the next level by introducing the human connection.

TTG Canada’s Andrea J. Shaw Selected as International Women’s Forum World Leadership Conference Speaker

TTG Canada’s fearless leader Andrea J. Shaw has been chosen to speak at the International Women’s Forum this week to help former professional female athletes become next generation of business leaders through EY’s WABN program.

HSBC Canada Sevens Part 1. Building An Unprecedented Bid For the HSBC World Rugby Sevens Series

Rugby Canada was preparing to declare their intent to bid to host a tour stop of the illustrious HSBC World Rugby Sevens Series, and they sought out TTG Canada & TORQUE Strategies to help.

Love Letters to Our Favourite Brands

In honour of Valentine’s Day, we’ve asked a few of our team members to write love letters to some of their favourite brands that have changed their lives for the better.

Our Shifting Sport Landscape

“And the LA 2024 Olympic Gold Medal for World of Warcraft: League of Legends goes too…”     Mark Pearson, Coordinator, Client Strategy     I can guarantee you, as a lifelong sports fan and two-time Olympian, that this is not a phrase I ever expected to hear but after recent comments from the LA…

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Celebrating Personal Bests, Not Just Olympic Medals

We’ve been conditioned to celebrate podiums and medals, but what about setting Canadian records and personal bests? TORQUE’s Managing Director Bart Given weighs in.

Office Or Locker Room? A View Through the Eyes of TORQUE Intern Ben McWilliams

TORQUE intern Ben Mcwilliams shares key insights from his time with us, and the many parallels between his teammates in the office and on the ice.

THE “FLAG SHOT”: EVERY ATHLETE AND SPONSOR’S DREAM

TORQUE Strategies Managing Director Bart Given weighs in on “the Flag Shot”, every athlete and sponsor’s dream

#HerGames: Rio 2016 a Tipping Point for Women’s Sport in Canada

The Rio Olympic Games is a milestone moment for Women’s Sport in Canada. Cheer on Team Canada this summer at #HerGames. #BecauseIts2016

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