Category Archive for: Cause Marketing

A Year Later, And the Legacy Lives On

A year ago, our cross country adventure with Canada’s iconic retailer – Hudson’s Bay – came to an end. With the official end of summer around the corner, let’s rewind on this award-winning Canadian summer exploration.

Paint The Town: How Vancouver Mural Festival Is Transforming Vancouver

As VMF continues to grow their impact and scale of their festival, they are looking for partners who share the same belief in the power of art to transform a city. TORQUE Strategies was engaged by Vancouver Mural Festival to provide recommendations on how their sponsorship strategy could garner greater success in market.

The Grand Portage: A Story and Adventure for Canada

TORQUE Strategies client HBC launches Grand Portage Fundraising Program in Celebration of Canada’s 150th.

Love Letters to Our Favourite Brands

In honour of Valentine’s Day, we’ve asked a few of our team members to write love letters to some of their favourite brands that have changed their lives for the better.

Celebrating Personal Bests, Not Just Olympic Medals

We’ve been conditioned to celebrate podiums and medals, but what about setting Canadian records and personal bests? TORQUE’s Managing Director Bart Given weighs in.

THE “FLAG SHOT”: EVERY ATHLETE AND SPONSOR’S DREAM

TORQUE Strategies Managing Director Bart Given weighs in on “the Flag Shot”, every athlete and sponsor’s dream

#HerGames: Rio 2016 a Tipping Point for Women’s Sport in Canada

The Rio Olympic Games is a milestone moment for Women’s Sport in Canada. Cheer on Team Canada this summer at #HerGames. #BecauseIts2016

Who Runs the Rings? Girls.

This year many Canadian female Olympians have a stronger shot at gold than quite a few of their male counterparts competing in the same disciplines.

Olympians Who Live & Breathe Olympic Values

With Rio 2016 Olympic games opening ceremonies tomorrow, let’s #TBT to Olympians who truly live and breath the Olympic values.

Do Father’s Day Campaigns Actually Impact Purchase Decisions?

Our TORQUE Strategies Dads discuss whether Father’s Day marketing actually impacts their purchasing decisions.

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