Category Archive for: Ambush

Lordy, Lordy – Rumour Has it They Are Tweaking Rule 40

Bill Cooper, Visionary & Innovator It has not been ratified by vote yet, but late last month the IOC declared its intention to significantly alter two rules in the Olympic Charter that have been the catalyst for significant angst over the years, Rule 40 & Rule 50. Rule 40 prevents athletes who are competing in…

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The Selfie Seen Around the World: Sponsor Rights Mishaps at the Oscars

Veronica Watson MacDonell, Consultant & Brand Builder I am not going to lie… I love award show season. I set myself up on the couch, popcorn in hand, dead set on not missing a moment of the action. From the red carpet to see who was best dressed, to the show itself to see who…

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SOCIAL EVOLUTION: THE RISE OF REAL TIME MARKETING AT THE OLYMPICS

Veronica Watson MacDonell, Consultant & Brand Builder The London 2012 Games were referred to as the “Socialympics”, as in, the Games most influenced by the omnipresence of social media. Two years later, the 2014 Games in Sochi have come to a close and left us with an incredible case study on the rise of real…

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Ambush Stinks

Bill Cooper, Visionary & Innovator Sure, I am biased, but it stinks. For about 20 years now, most of the work I have done has revolved around selling or securing the marketing rights of sponsorship properties. Given cards this perspective, I generally think ambush marketing is bad for those of us that service sponsors and/or…

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