Category Archive for: Activation

HSBC Canada Sevens Part 2. Building Brand Love to Fill the Stadium & the Streets

In follow up to part one of our story with HSBC Canada Sevens, building an unprecedented bid, read on for part two!

HSBC Canada Sevens Part 1. Building An Unprecedented Bid For the HSBC World Rugby Sevens Series

Rugby Canada was preparing to declare their intent to bid to host a tour stop of the illustrious HSBC World Rugby Sevens Series, and they sought out TTG Canada & TORQUE Strategies to help.

#DHLDelivers At the HSBC Canada Sevens

This year at the HSBC Canada Sevens we took on the additional and exciting role of helping another client of ours, DHL, activate its official logistics partnership with the World Rugby Sevens Series.

CAREER OPPORTUNITY: CONTENT SPECIALIST, HB GRAND PORTAGE ADVENTURERS

We are seeking an energetic, personable and outgoing individual who possesses a sense of adventure, a passion for the outdoors and is keen on making the HB Grand Portage a great success!

The Grand Portage: A Story and Adventure for Canada

TORQUE Strategies client HBC launches Grand Portage Fundraising Program in Celebration of Canada’s 150th.

Career Opportunity: Brand Ambassador- Vancouver

New career opportunity work as a brand ambassador at the HSBC Canada Sevens tournament in Vancouver March 11-12!

Our Shifting Sport Landscape

“And the LA 2024 Olympic Gold Medal for World of Warcraft: League of Legends goes too…”     Mark Pearson, Coordinator, Client Strategy     I can guarantee you, as a lifelong sports fan and two-time Olympian, that this is not a phrase I ever expected to hear but after recent comments from the LA…

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Who Runs the Rings? Girls.

This year many Canadian female Olympians have a stronger shot at gold than quite a few of their male counterparts competing in the same disciplines.

Q&A With Our Star Studded Intern Jeremy Yeung

Can’t tell you enough how lucky we were to have this fellow over the summer as our trusty TORQUE intern. Jeremy brought his unique value add to every meeting, every research brief, and to every client project he touched. If you haven’t already figured it out we will miss him greatly, but before he leaves he wanted…

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The Evolution of Squamish Valley Music Festival: Sponsors Hitting High Notes in 2015

Working with a music festival is just as cool as it sounds (ok, maybe even cooler than it sounds). Over a year ago TORQUE Strategies teamed up with the organizers of Squamish Valley Music Festival, Live Nation and Brand.LIVE to help set the Festival up for sponsorship success.

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