Category Archive for: Activation

CAREER OPPORTUNITY: CONTENT SPECIALIST, HB GRAND PORTAGE ADVENTURERS

We are seeking an energetic, personable and outgoing individual who possesses a sense of adventure, a passion for the outdoors and is keen on making the HB Grand Portage a great success!

The Grand Portage: A Story and Adventure for Canada

TORQUE Strategies client HBC launches Grand Portage Fundraising Program in Celebration of Canada’s 150th.

Career Opportunity: Brand Ambassador- Vancouver

New career opportunity work as a brand ambassador at the HSBC Canada Sevens tournament in Vancouver March 11-12!

Our Shifting Sport Landscape

“And the LA 2024 Olympic Gold Medal for World of Warcraft: League of Legends goes too…”     Mark Pearson, Coordinator, Client Strategy     I can guarantee you, as a lifelong sports fan and two-time Olympian, that this is not a phrase I ever expected to hear but after recent comments from the LA…

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Who Runs the Rings? Girls.

This year many Canadian female Olympians have a stronger shot at gold than quite a few of their male counterparts competing in the same disciplines.

Q&A With Our Star Studded Intern Jeremy Yeung

Can’t tell you enough how lucky we were to have this fellow over the summer as our trusty TORQUE intern. Jeremy brought his unique value add to every meeting, every research brief, and to every client project he touched. If you haven’t already figured it out we will miss him greatly, but before he leaves he wanted…

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The Evolution of Squamish Valley Music Festival: Sponsors Hitting High Notes in 2015

Working with a music festival is just as cool as it sounds (ok, maybe even cooler than it sounds). Over a year ago TORQUE Strategies teamed up with the organizers of Squamish Valley Music Festival, Live Nation and Brand.LIVE to help set the Festival up for sponsorship success.

Do Something Meaningful: How Brands Connect with Millennials, From a Millennial

Nicole Wong, Intern [Winter 2015] I am a millennial, through and through. My birthday falls in the middle of the millennial spectrum and I am what marketers call a digital native or social native, terms coined to explain the generation that grew up in a hyper-connected world. Navigating and connecting online is second nature to…

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