Author Archive:

Q&A with our superstar summer interns

Paige Gambacort INTERNSHIP TERM: Summer 2014 (May-Aug) ABOUT PAIGE: I am currently entering my final semester at the University of Victoria, in the Recreation and Health Education Bachelor of Arts program, with a Minor in Business. I have a strong passion for travelling and have had the chance to check off Thailand and a large part…

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PANEL: ALS Ice Bucket Challenge

The team at TORQUE Strategies and sister company TwentyTen Group were challenged this week to join the fight against ALS, and brave the icy waters of the social movement that has taken over our digital airwaves (see Andrea, Peter and Mitch take the plunge here). The ALS Ice Bucket Challenge has set new standards for…

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TORQUE Insights: Canadian Sponsorship Forum 2014

 Bart Given, Managing Partner & Chief Innovator Last week, we sent our own Bart Given to Ottawa to take in the Canadian Sponsorship Forum. The conference featured speakers from top brands, properties and agencies across Canada, as well as a trip to the Ottawa Bluesfest and a ball hockey game (more on that later). Upon…

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The TORQUE Team Celebrate Canada Day!

You’ve heard us talk about passion, loyalty and ritual – but there is nothing like Canada Day to bring out the best in us all! This July 1st marked the first Canada Day celebration for the TORQUE team. We shared in the fun with the whole TwentyTen Corp. family, including our friends at the TwentyTen Group.…

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For the past few months, the TORQUE team has been busy working on a very exciting project. We are honoured and proud to be contributors to the Canada Sevens Bid Committee. The Rugby Sevens World Series will act as a key build up for Team Canada ahead of the sport’s debut at the 2016 Olympic…

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Joanna Marcovici, Director of Corporate Strategy & Client Service There is a reason they call Disney World “The Happiest Place on Earth”. A place “where dreams come true”, and magic happens everywhere, not just inside the Magic Kingdom. It’s by design. That’s because when you’re part of the Disney environment, it really feels like everything…

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An anecdote for cause marketing

Peter Gardner, Senior Partnership Architect & Insights Developer Today is Camp Day people. That means today across Canada Tim Horton’s restaurant owners will donate 100 per cent of proceeds from java sales to the Tim Horton’s Children’s Foundation (THCF). Raising a whopping $11.8-million in 2013, it should come as no surprise that Camp Day is…

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March 27, 2014  |  Sarah Barmak  |  Marketing Magazine New partnership to elevate corporate partnership program Canadian sponsorship marketing shop TORQUE Strategies will be partnering with the Luminato Festival, the Toronto’s annual festival of creativity. Torque specializes in tailored sponsorship strategies to strengthen connection between brands and consumers, so the chance to link brands with an…

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Luminato Festival engages TORQUE Strategies to elevate corporate partnership program and brand marketing strategy

Toronto, ON (May 21, 2014) – Luminato Festival and TORQUE Strategies today announced a partnership that will assist in energizing the Festival’s corporate partnership program and brand narrative. Luminato, Toronto’s world-renowned Festival of arts and creativity, brings together artists from across Canada and around the world for ten days of celebration and transformative artistic experiences.…

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Storybuilding is the Future

At TORQUE Strategies, we describe Storybuilding™ as a process of putting your audience at the centre of your brand story, empowering your brand to leverage consumer passion, loyalty and ritual. When delivered authentically, (this is where sponsorship comes in…) you connect with the consumer at a more meaningful level – moving them emotionally so they feel connected to your brand.

We’ve been having fun with the “new” idea, and went as far as to title my session in Chicago – “Storytelling is so 2013. Storybuilding is the Future.” The title was meant to invoke thought and perhaps cause a few raised eyebrows.

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