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12 Days of Holidays 2015

HAPPY HOLIDAYS FROM THE TQ TEAM! Our elves have been hard at work in the workshop, but took a moment out of their busy toy making schedules to send you a little holiday cheer!  In the spirit of the season, we created a calendar of gifts for you to help count down the days until the holidays. BONUS…

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Q&A With Our Star Studded Intern Jeremy Yeung

Can’t tell you enough how lucky we were to have this fellow over the summer as our trusty TORQUE intern. Jeremy brought his unique value add to every meeting, every research brief, and to every client project he touched. If you haven’t already figured it out we will miss him greatly, but before he leaves he wanted…

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The Evolution of Squamish Valley Music Festival: Sponsors Hitting High Notes in 2015

Working with a music festival is just as cool as it sounds (ok, maybe even cooler than it sounds). Over a year ago TORQUE Strategies teamed up with the organizers of Squamish Valley Music Festival, Live Nation and Brand.LIVE to help set the Festival up for sponsorship success.

The Golf Dichotomy: Youth vs. Tradition

Peter Gardner, Senior Partnership Architect & Insights Development By one measure, the youth movement in golf is in full swing. Jordan Spieth dominated at Augusta National to win his first Green Jacket. Rickie Fowler surprised at TPC Sawgrass in a come-from-behind win. And Rory McIlroy reminded us all at Quail Hallow why he is the…

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Mothers Love Authenticity

Bart Given, Managing Director In 2006, while working for the Blue Jays, a shipment of pink bats showed up in our clubhouse. Although this may make perfect sense to even the most casual of sport fan now – it was a bit of surprise to most in the clubhouse almost ten years ago. With Major…

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TORQUE Insights: 2015 SMCC Sponsorship Marketing Awards

 Peter Gardner, Senior Partnership Architect & Insights Development This week we sent Mr. Peter Gardner to the 2015 SMCC Sponsorship Marketing Awards. The conference featured innovative sponsorship strategy from properties, brands, and agencies currently reshaping our industry one brilliant partnership or activation at a time. Peter shares his key learnings with us through a little…

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Q&A With Game Changer Intern Nicole Wong

A little insight into life at TORQUE Strategies from the eyes of an intern. Check out our Q&A with Winter 2015 intern, Nicole Wong.

Do Something Meaningful: How Brands Connect with Millennials, From a Millennial

Nicole Wong, Intern [Winter 2015] I am a millennial, through and through. My birthday falls in the middle of the millennial spectrum and I am what marketers call a digital native or social native, terms coined to explain the generation that grew up in a hyper-connected world. Navigating and connecting online is second nature to…

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Lordy, Lordy – Rumour Has it They Are Tweaking Rule 40

Bill Cooper, Visionary & Innovator It has not been ratified by vote yet, but late last month the IOC declared its intention to significantly alter two rules in the Olympic Charter that have been the catalyst for significant angst over the years, Rule 40 & Rule 50. Rule 40 prevents athletes who are competing in…

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CONGRATULATIONS TO OUR CLIENT RUGBY CANADA ON BEING AWARDED WORLD RUGBY SEVENS SERIES TOURNAMENT IN VANCOUVER

The World Rugby Sevens Series is coming to Vancouver, British Columbia in March 2016. Rugby Canada and the Canada Sevens Bid Committee announced today, the success of their bid to bring one of the world’s most thrilling sporting championships to Vancouver’s BC Place Stadium. The Canada Sevens will be a two-day indoor tournament hosted at…

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